From your idea to an idea that works in 8 hours.
Milan, May 7th 2022
Thirty thousands new products are launched every year and 95% of them fail to meet their market goals.
This is true even for companies with great execution such as Google: no matter how well you execute on the wrong idea!
Pretotyping is an innovation toolkit developed at Google and Stanford to test and tweak ideas for new products quickly, objectively, and accurately.
How? By pretending you already have a product and measure real commitment, not “interesting project” feedbacks.
Use Experiments to collect Your Own Data.
We’re doing our best to keep the cost of this workshop as low as we can, to enable even brilliant low-income people or students to attend. We’ve now fixed the price at €25 instead of the initial €80 price. This was possible thanks to our sponsors and partners who are helping us covering the costs. Also, the hosts of the event will receive no compensation for this workshop: we just want to cover the expenses and help as many sharp people becoming even sharper!
If there will be any profit, it will go to Startup Checklist to cover some of the tools for their open source project for educating wannabe entrepreneurs!
This event will be offline in Milan and it won’t be recorded. If you’re interested to join but you can’t make it to Milan on May 7th, here you can sign up for a future online edition of the Pretotyping Day, or tell us where you’d like an offline edition to be.
As you prefer! The ticket is thought for teams (up to 4 people working on the same idea) but if you want you can form a solo team.
It will be in English, unless all attendants will speak Italian well. However, while going to the tables to help with feedback and tips, the hosts will use your preferred language among English, Italian and Spanish.
You can tell us more through this form!
Sure you can. Just reply to the receipt email requesting an invoice with your company data.