From your idea to an idea that works in 8 hours.
Thirty thousands new products are launched every year and 95% of them fail to meet their market goals.
This is true even for companies with great execution such as Google: no matter how well you execute on the wrong idea!
Pretotyping is an innovation toolkit developed at Google and Stanford to test and tweak ideas for new products quickly, objectively, and accurately.
How? By pretending you already have a product and measure real commitment, not “interesting project” feedbacks.
Use Experiments to collect Your Own Data.
The workshop costs €200 per team (up to 5 people working on the same idea).
To enable even low-income or students teams to attend, we’re partnering with sponsors and partners that can offer scholarships.
This event will be offline in Milan and it won’t be recorded. If you’re interested to join but you can’t make it to Milan on May 7th, here you can sign up for a future online edition of the Pretotyping Day, or tell us where you’d like an offline edition to be.
As you prefer! The ticket is thought for teams (up to 4 people working on the same idea) but if you want you can form a solo team.
It will be in English, unless all attendants will speak Italian well. However, while going to the tables to help with feedback and tips, the hosts will use your preferred language among English, Italian and Spanish.
You can tell us more through this form!
Sure you can. Just reply to the receipt email requesting an invoice with your company data.